Shahnameh
SHAHNAMEH launches in Karachi
SHAHNAMEH , another feather in Sefam's cap. For those of you unaware of Sefam, its the mother company which holds multi brands under it's wings. Bareeze, Chiny…
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launch
Breaking out Bad - Breakout Launch in Karachi
When I say Breaking out Bad, I actually mean Cool. Bad is sometimes used to describe how Cool and Awesome things are as well. I know, I know, that's confusing but t…
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Multi-Brand Store
Designer's Lounge Launch - Multi Brand Magic
Hello People! After taking care of a LOT of pending tasks at work (piled up due to my stupid two week long viral infection!) I finally get time to BLOG! I must add …
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Wardha Saleem
Wardha Saleem Lawn Eid Collection: Behind the Shoot
Karachi was on heat and as usual my day was crazy and long, even on a weekend. Father's day rush, a quick trip to my dermatologist (I messed up my toe nail sigh) an…
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Maybelline
L'Oréal Paris Mall Animation Event - BB, Makeup & More
Crazy humid day, breeze as hot as a blow dryer, product shoot, meetings and then finally after (literally) 15 minutes of dressing up I headed over to Dolmen Mall Clifto…
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Social Connect