Just imagine, if little mermaid had come to Karachi first and married a desi prince then I am sure she would be sporting the new IDEAS PRET Digital Dreams collection "Nautica". The pritns are surely something mermaids day dream about. The new collection, rooted in the maritime/nautical theme, is vibrant and playful while being effortlessly savoir-faire.



Ideas Pret is nothing but pleasant surprises since the launch of their previous Digital Dreams collection. The brand has revamped themselves so well. After the success of the previous Digital Dreams Collection they are back with an even more stunning NEW collection, "NAUTICA".

The collection was recently launched at an exclusive event in Dolmen Mall, Clifton, Karachi. There are 20 + designs, comprising mostly of cambric (fabric) tunics and a few silk pieces. It is still a bit chilly so cambric seems to be the right choice of fabric after all.

The ocean is where day dreams and wonderous adventures are manifested, thus, becoming the essence of the digital dream NAUTICA collection. I am supposing that the palette, bursting with gorgeous blue greens, ochres, yelows and many other vibrant hues, was similar to the previous one, perhaps for continuity. The prints, however were much more elaborate, refined and innovative. Waves and marine life, juxtaposed with nautical wheels and elements in striking compositions. echoeing an artistic, surreal sea scape.

The over all collection comprises postly of tunic with simple cuts and neckline. I am hoping to see more variation is silhouettes in the future. The cost start from PKR. 2250/- which is quict light on the pocket. If all of the above doesnt tempt you then have a look at this fine looking collection.

















You can shop for the collection ONLINE or any IDEAS Outlet near you. For more Ideas Pret updates you can see their FACEBOOK as well.