EGO, a brand every fashionably savvy woman in Pakistan is aware of. If not, than she must be living in a very dim world. Ego was one of the first ready-to wear brand that offered a variety of designs at super affordable prices while offering fun, comfortable looks. Where is EGO? Still up and going forward with over 26 stores all across Pakistan, bigger and better than ever.












I remember buying my first EGO outfit and falling in love with it. You can never really stop at one, I am sure many reading this must have owned a few at sometime. Perfect for work or casual wear where you don't want to always wear a three piece lawn suit, EGO is all about breaking the norm of basic clothing by making something trendy. Many followed its footsteps, but Ego remains as one of the pioneers of innovative pret wear.

Other than ready to wear tops and other elements like pants, scarves, etc, EGO also offers un-stiched clothes which will save you the hassle of not getting a certain size as well as accessories like bags, shoes and jewelry. A one stop shop for all your fashionable needs. The pricing is also very pocket friendly, tops starting at approx 3k. You can check more on their Website.




The current collection is, as usual, fun and you will see loads of colors and geometric print patterns. However, Ego doesn't stop at just one design. It introduces a new design, or few, every week. It offers all kinds of different cuts, prints and styles, so you have something different to look forward to every time you visit the shop, online or offline.





Instead of overly embellished and layered outfits you can now opt for something more breezy and comfortable, like EGO, this Eid. You cant spend all day clad in Silk and Georgette can you? Take a break, wear your EGO instead.

You can buy EGO outfits as well as accessories online for Wear your EGO.
For further information you may also visit their FACEBOOK page.