A true Fashionista can never say NO to more bags and shoes (or anything that is a Fashion Need). I may wish for a Fendi, Chloe or Salvatore Ferragamo (LV is too overrated for me) but a sweet enough deal is when you get Tres Chic accessories locally available for uber reasonable, jaw dropping price range. I really appreciate local brands with great designs and good quality, something I can spend on without selling my car (or myself). I am sure you get the idea :p

HUB, a local brand known in Pakistan for it's high quality leather products, has recently extended into a sub-brand by the name of HOBO. How delightful is HOBO? Very!

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First thing that stood out me when I entered the store was the interior. Nicely spaced and lit, wall art definitely added a pop, easy on the eyes plus product visibility and placement was ideal.

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I looked around in awe (others may call it a spaced out, duh expression!). There was so much variety and different kinds of accessories. HOBO by Hub launched in April 2014 and even though many confuse it as being HUB itself there is a difference.

HOBO is a "Sub Brand" of HUB and aims to be more colorful and retail friendly. It caters to the more budget conscious, yet trendy, market segment. The Material mostly used is Faux Leather but of good quality. I had to rub my eyes twice to be sure it was not real leather. Job well executed :)

There is a lot for you to buy, from Stoles to Wallets, from Shoes to Bags, from statement jewelry to statement clutches, its a shop full of wondrous products. HOBO keeps updating their stocks and designs so you will see something new every couple of weeks which is a breather.

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I fell in love with a Tote Bag and HAD to get it (was already looking for a work and play Bag!) There were many other things I was eyeing but was told that the EID COLLECTION is coming soon so controlled my shopaholic urges so I can return again for some more HOBO goodness!

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The bags and clutches start from approx PKR. 3,000
Flats and Shoes start from PKR. 1,500/
Wallets from PKR. 2,500/-
Jewelry and Stoles vary

OVERALL very affordable considering its good design & Quality

Curious for more? I am sure you are :) I will update you about the EID Collection as soon as it's out but in the mean while you can visit their flagship store in Ocean Mall, Karachi and if you are not in the city then head over to the Facebook page

xx,
Red Alice