What to Expect in FPW6 2014 - JAFFERJEES

When JAFFERJEES showed their collection in FPW5 last year I was pleasantly surprised with the upgrade in design. As far as quality leather products are concerned there is no questioning them. I have witnessed people hesitating with other leather brands but Jafferjees has gained our blind trust. The only concern I had earlier with this brand was it's Slightly old school designs and variations. They were sticking to producing general product. Last year changed all that. They introduced more designs as well as colors for both men and women.

This year they are scheduled again to showcase their new collection and I am looking forward to innovation. Last year the show's Creative Conceptualization was done by Nubain Ali and the clothes for the collection to support the bags were designed by Wardha Saleem. That has not changed this year either and the reason is clear. They were a good choice because the clothes beautifully complimented the brand and the creative conceptualization not only showed though the bags but also the theme of the collection: Smart working professionals working 9 to 5 (in most case).

Finally understanding the TRUST factor that the brand has created amongst their customers and fans the new idea is along the line of incorporating the Brand Logo in a more creative form, fused with their new accessories. Rumor has it that texture is also the element experimented with. You should hopefully expect nothing less than masterpieces. Some bags are specially made for the ramp ;)

Other than Jafferjees introducing their logo pattern with their bags, the show will be again conceptualized by Nubain Ali (let's see what he is up to this time) and Wardha Saleem will be creating something fun and edgy keeping the logo incorporation in mind ( see some sneak previews below).

I am very close to adding a Jafferjees bag to my "Must Have Wishlist".

P.s: You should definitely look out for the most expensive bag they have ever made ;)

xoxo,

Red Alice