Another International Brand hits the market,
Giordano. Established in Hong Kong, the brand is famous for it's casual/outdoorsy clothes and caters to men, women and children.
Giordano opened it doors in Pakistan, starting from Karachi. The flagship store launched at Dolmen Mall, Clifton.
Giordano is a brand I remember since my teens when my aunts use to get me pants and sweatshirts from there. I remember owning a pink
Giordano cotton pants and liking it very much when I was 13 :)
The overall event was quite interesting. There was a mall animation setup, quite recent to Pakistan thanks to Dolmen Mall's spaciousness. The Fashion presentation started off a bit slow with models strutting with
Giordano's winter collection. It got more interesting in the next segment which featured celebrities from different walks of life. I felt proud because my sister,
Maria Rao (Budding Fashion Designer), a dear friend Ehtesham Ansri (Sylist) and
Yildrim Butt (fellow blogger) were also part of the segment. I also spotted
Sohail Javed (Director) and his entire family on the ramp assuring us that
Giordano is a brand for the entire family.
The overall event was quite delightful and the giveaways were even more exciting. Other than the Rs.2,500 gift voucher, the media received a fold-able, waterproof
Giordano backpack, ideal for camping or traveling. My brother would love this so I might end up giving it to him :) The PR and Marketing was done by
TAKE II and Event Management by
Production 021. Styling was done by
Ehtesham Ansari.
I do have to be honest though. I might have loved those pink pants in my teens, but now the clothes didn't appeal to me much. Don't get me wrong, the collection was quite decent but I have developed a more eccentric way of dressing. My sister, however, was in heaven because she is all about tee shirts, jeans and sweats. I ended up getting her two tee shirts (Rs.1,500) to avail my Rs.2500 Gift voucher. I only had to pay Rs.500! Yaay!
The pricing is steep but the quality is good. I did have issues with sizes and would like to expect more size variation in the future (hopefully). So if you love the whole casual swag, while affording a dent in your pocket once in a while, then do visit the shop.
P.s: Here is a glimpse (literally) of the
Giordano fashion presentation. My cute sister is the one in the black jacket, long hair and high heeled boots. You can't miss her BIG Smile either!
Giordano Launches in Karachi 2013 from
Maliha Rao on
Vimeo.
|
Sohail Javed with his family |
|
Angie Marshal |
|
Me, Umair and Maria |
|
Marvi and Ehtesham |
|
Rose and Yildrim |
|
Tehmina, Khaled and Yasir Buchani |
|
Urooj Mumtaz (Female Cricketer) |
3 Comments
Good to know that foreign brands are still launching here despite law and order issues. You have covered the event quiet nicely. Good to find your blog will follow you :)
ReplyDeleteThank you Tatheer,
DeleteOne thing I have realized, no matter what the law and order situation, women will never stop shopping ;) hehe
Cheers!
I was looking for a few articles on Giordano T shirts and I came across yours inspiring read.
ReplyDeleteThank you for commenting, have a nice day!