The House of LUX Experience

Lux, a beauty brand known for being glamorous and associated with Star Divas from the Movie Industry all around the world from Hollywood to Bollywood and even Lollywood (Pakistani Cinema). The LUX brand strives to develop new fragrances for their beauty bars. The recent dinner at the grand Aman House in Karachi was a walk through and unveiling of the new fragrances.

Lux beauty bar have been, throughout the years (1924 to be more precise!), linked with beautiful women in the media and known for being the choice of Big Screen stars globally (Over 100 countries). You dont believe me? Have a look at these fun adverts that are dated decades back:

LUX introduces a new sensual range of fragrance bars every now and then. The recent House of Lux Dinner event was the unvieling of the new fragrance range.

According to LUX: "The new floral range is a celebration of the senses, giving discerning women - and men - the luxury of indulging in irresistible fragrances composed by world renowned perfume experts from leading global fragrance houses."

The evening began with the guests, including Journalist, Fashion Designers, Celebrities, Models, Bloggers and Socialites, ushered inside the Beautiful Old AMAN Mansion and then cordially introduced to each other by the host of the dinner Faizan Haque. The first experience was the Fragrance room (Sense of Smell) where Ali Aksoy, the global perfume expert from the fragrance house Ferminich hosted an interactive fragrance session to explain the art of crafting a good fragrance and linking it to the new Lux campaign message "buss Zara Sa Lux" (all you need is a little lux effect)

It got more exciting when we were asked to create our own fragrance mix. I still dont know what became of the mix I made which I was pretty happy with. Maybe the next LUX bar in the making? :p!

The Evening continued with the next experience (Sense of Sight and Sound) which, of course, was in the form of a fashion presentation with glamorous gowns from Pakistan's top designers Deepak Perwani, Elan, Maheen Karim, Sana Safinaz, Shehla Chatoor, Sonya Battla, The House of Kamiar Rokni, and Umar Farooq of Republic. 

During the audio Visual experience the current LUX couple Fawad Khan and Iman Ali also made an entrance. I just wished the lighting was flattering enough because it was a little harsh and a bit too Pink!

After a brief interview session with the Stars (Fawad Khan and Iman ali) a delicious sit-down dinner was served and the guest experienced a true fine dining experience. I loved most of what I had, specially the Lemon Terragon Crab Timbale, but I honestly felt the plum sorbet could have been much better. 

The overall evening was delightful, a slight drag during sessions, but a memorable experience nonetheless. The evening ended with lots of selfies with Fawad Khan so I suppose even if I had worn high heels it would have been worth it :p

P.S: Do not mind the PINK-ness of the images, it was after all a LUX Dinner :)

 

Event Management: Catwalk

Catering: Deli’s

Photography: Faisal Farooqui at DragonFly

Media Management: GOLIN



xx,
Red Alice