Digital Dreams Collection by Ideas Pret

We are all aware of Ideas Pret which falls under the umbrella of Gul Ahmed, however, it is a stand-alone brand entity. The main brand Gul Ahmed is more mainstream while Ideas Pret strives to be more contemporary, targeting the savvy women, young and old, who want a bit extra in what they wear. The recent collection from Ideas Pret by the name "Digital Dreams" dictated that philosophy quite clearly through refreshing prints.

The collection comprises of mostly cambric fabric and a few silk one. The designs are diverse with outbursts of several forms of inspiration, like baroque, oriental, renaissance, etc, fused together through meticulous patterns and forms, creating an alluring visual effect. The clothes are an array of detailed feminine floral yet fun prints with a dash of whimsy which will make the drab fall season more festive for you.

With a large collection, you are bound to get a few which you will love. I also admired the layout of the beautifully designed collection catalogue as well. The quality of the prints is also crisp and rich and not pixelated or faded as they are in most digital designs. Some of the all-time Ideas pret best sellers have also made a comeback in this collection, especially the Aztec series.

I am assuming that after looking at all the clothes you are tempted. Let me heighten that good feeling by informing you that the collection is super affordable and starts from PKR.2,500/- only. The Digital Dreams collection is now in stores Nationwide and running out quickly because of its fabulous prints so hurry to your nearest IDEAS PRET Outlet or for more details visit their FACEBOOK page.