Wardha Saleem SPRING/SUMMER 2014 Lawn Collection

There are very few lawn designers (maybe even just one or two) that I get excited about. I truly cant handle lawn much but Wardha Saleem's Lawn collections always get's me excited with their delicious patterns and prints. Be it pret, lawn or formals, I have always found her style different than the rest, unique.

This years SPRING/SUMMER 2014 Lawn Collection (in association with Shariq Textiles) is not only refreshing, playful and original the photography (by Tapu Javeri) is quite exciting and fun as well. Every image in the catalogue and campaign has a story to tell, a beautiful juxtaposition of our culture through textiles and scenery <3

According to the Brand: "The Wardha Saleem Lawn Eid collection 2014 comprises of 9 exclusive designs consisting of traditional, contemporary and fusion prints, each having two color variations making it a collection of 18 prints in total. Each outfit comes with a variety of accessories (lace, embroidery panels, silk panels, print options, etc.) that give freedom to the consumers to mix and customize their outfit according to their preference."

The COLLECTION:

BEHIND the SCENES:
I am so very glad that the Team decided to go up north to discover and share the beautiful northern landscape of Pakistan. When you look at the "Behind the Scene" photos you will almost experience the high. The way the majestic mountains and the surreal landscapes are captured are almost poetic.

 

 

AVAILABILITY:

The Wardha Saleem Lawn will be available from 14TH June 2014 at all leading stores locally and worldwide including Pakistan, India, Bangladesh, UAE, Srilanka, Nepal, UK and USA. The lawn will also be sold online at Shariq Textiles official website.

PRICE:

Every outfit is priced at PKR.3,650/= only.

The TEAM:

BRAND NAME: Wardha Saleem

AMBASSADOR: Sanam Saeed 

PHOTOGRAPHY: Tapu Javeri 

HAIR & MAKE-UP: Tariq Amin Salon

CONCEPT & TVC DIRECTION: Nubain Ali

COORDINATION & STYLING: Fathma Amir